Purpose.This article should give you an overview of how a loyalty program can be configured in SAP CRM Web channel. It must be noted that this scenario is only available with SAP CRM and is not available with XECO. Overview.The Loyalty program allows your customer to Earn points through the buying of products in your B2C webshops. These points can then be redeemed against products in specific catalog areas. For an overview of the Loyaty program in SAP CRM please see. Catalog configuration for Loyalty.In the Loyalty scenario points (type of points can vary, e.g.

SAP CRM Loyalty Management. Loyalty Program Management enables set up and maintenance of loyalty programs. Program maintenance includes information about program-related loyalty status levels, tier groups and levels, set up and maintenance of point accounts, as well as program-specific point accrual and redemption based on flights, nights of. You are using a SAP CRM B2C WebChannel application and have configured the Loyalty program. You do not want to use the SAP standard transaction type in the application but custom transaction types that have been created. The standard delivered transaction types for the loyalty program can be seen below. There are 3 standard.

'miles'`,'status miles', 'bonus miles', #) are earned by buying 'normal' products from the catalog. A special catalog area contains products that can be bought only with points earned in previous transactions (Redemption), but when performing a search the same product can be found in different areas, hence displayed with both price and points. With the item type (PointType true or false) a search in the catalog for the item displays the item in the appropriate catalog area.In the customizing a new Catalog Area Type 'LORC - Area for Reward Catalog' will be defined.

A catalog area with this type will have products to support the redemption process. These products can be bought by points/miles.

These areas are only visible in a reward catalog.' LORC - Area for Reward Catalog'In the customizing a new Catalog Area Type 'LOBP - Area for Buy Points Products' will be defined. A catalog area with this type will have products to support the buying point’s process.

These products can be bought to buy points/miles. These areas are only visible in a reward catalog.In the regular catalog these areas will not be visible.' LOBP - Area for Buy Points Products'In this example the product catlaog has 3 different catalog area types to allow the functionality to work correctly. First area has normal product that the end user can buy and earn points this is a regular catalog area type. The second area where they can redeem the points on specific products, and finally the 3rd area whereby they can purchases points. Product Master Data configuration for Loyalty Program.The buying of 'normal' products allows the earning of points, this would be through the attributes assigned to the products. The attribute set type REWARDPROLOY was created to maintain the point information for the products and is assigned through the product masterdata.

Set-type REWARDPROLOY in transaction COMMATTRSET. Set-Type RewardPROLOYThe set type has the 3 attributes product type (attribute LMPRODUCTTYPE), point type (attribute LOYPRODUCTUNIT) and the point values (attribute LMPRODUCTVALUE). The values of product type are restricted to either REDEEM, EARN or BUYPOINTS. For the redemption process only the attribute values for REDEEM are relevant.

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The point type can have values as POINTS or MILES. So when a normal product has points assigned during the ordering of this product a registered user will earn points through this process. Available attributes for a product EARN,REDEEM,BUYPOINTS.How to Earn Points.In the product master data you can assign the set type for reward products to the normal product. These products will be in available for purchases in product catlaog in a normal catalog area.

When a Product with the 'EARN - Points Accural' Is ordered in the webshop the customer will automatically receive points.Redeem your pointsAny product that you wish to buy with points must be in a catalog area with the type 'LOCR' = Area for reward catalog. The products in this catalog area will have the set type 'REDEEM' as seen below.Purchases PointsThe third option is to allow the uses to buy points, In this case you will need another catalog area type called LOBP - Area for buying points these are specific products for a specific value of points. These will have the type Buy points as per the screen shot below.ConclusionOnce the configuration has been made your customer should be able to earn point through the ordering of normal products. Redeem the earned point on specific products and catalog areas and also purchases extra points. Related content.Further information on the loyalty process can be found.Businss transactions for B2C Loyalty programIf you wish to configure custom point types other than the SAP standard points please see SAP Support Note.